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What’s New with Facebook Search? - Orleans Marketing Group

What’s New with Facebook Search?

For the last half decade Facebook and Google have been competing to provide the highest ad relevancy and to attract business customers.  Yesterday, Facebook announced that there are now over 1.5 billion searches per day and have more than 2 trillion posts in their index.   These enormous numbers should significantly intensify the battle between the two search engine giants.

In a blog post, Facebook stated that it has updated its search across its Apple iOS, Android and desktop apps. Facebook wants users to be able to see what others are talking about with their public posts.

Facebook’s update includes improved search suggestions, results with public posts, and dispatches from friends and conversations. It’s very apparent that Facebook is targeting more engagement across public posts.

Tom Stocky, VP of Search, stated in the blog post “When a link gets shared widely on Facebook, it often anchors an interesting public conversation. Now there’s a new way to quickly dive into that discussion. With one tap, you can find public posts about a link, see popular quotes and phrases mentioned in these posts, and check out an aggregate overview of sentiment. This feature is a first step—we look forward to people using it and giving us feedback so we can make it even better.”

Today users are turning to Facebook to see how their friends and family are reacting when something happens in the world.  In addition to friends and family, yesterday’s update allows users to find out what everyone in the world is saying about topics that matter most to you.

To see if you like Facebook’s updated Search feature enter a current events keyword into its search field such as “Hillary Clinton Testimony” or “Facebook Search Update”.  You will notice that the search results displayed are very personalized and unique to you, and you can only see things that have been shared with you. Likewise, you control who can see your posts on Facebook and it’s easy to change the audience of your past posts any time.  If you were to enter the same keywords in Google search the results would be highly relevant, but far different and much less personal.

To learn how your company can benefit from social media marketing please contact us today.

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