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What Americans Do Online: Social Media And Games Dominate Activity | Nielsen Wire - Orleans Marketing Group

What Americans Do Online: Social Media And Games Dominate Activity | Nielsen Wire

Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company. The research revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging.

Top 10 Sectors by Share of U.S. Internet Time
RANK Category Share of Time
June 2010
Share of Time
June 2009
% Change in
Share of Time
1 Social Networks 22.7% 15.8% 43%
2 Online Games 10.2% 9.3% 10%
3 E-mail 8.3% 11.5% -28%
4 Portals 4.4% 5.5% -19%
5 Instant Messaging 4.0% 4.7% -15%
6 Videos/Movies 3.9% 3.5% 12%
7 Search 3.5% 3.4% 1%
8 Software Manufacturers 3.3% 3.3% 0%
9 Multi-category Entertainment 2.8% 3.0% -7%
10 Classifieds/Auctions 2.7% 2.7% -2%
Other 34.3% 37.3% -8%
Source: The Nielsen Company

What Americans Do Online: Social Media And Games Dominate Activity | Nielsen Wire.

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