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Mobile Video Views Continue to Rise - Orleans Marketing Group

Mobile Video Views Continue to Rise

Over the past few years, at OMG Marketing, LLC we have been emphasizing to business owners and marketers the tremendous value of having a responsive website due to the explosion in internet usage among mobile users. In 2015, Mobile phones are also continuing to expand their share of mobile video traffic, and are responsible for the format’s ever growing number of total digital video views.

In a new report by Ooyala, during the first quarter of 2015, they found that mobile phones accounted for 34% of digital video views worldwide vs. a mere 7% for tablets. Over a 12 month period, mobile phones had grown their share of total digital video views by an astounding126.7%, driving mobile’s overall portion up 95.2% year over year, from 21% to 41%.

Activity from Ooyala's network' broader industry metrics may vary. Source: Ooyala, Q1 2015 Global Video Index, June 24, 2015
Activity from Ooyala’s network’ broader industry metrics may vary. Source: Ooyala, Q1 2015 Global Video Index, June 24, 2015

Short-form

content remains the most popular type of video viewed on mobile phones. Videos under 3 minutes accounted for approximately 1/2 of time spent watching video via such devices. In comparison, nearly 60% of time spent with tablet video was devoted to content longer than 10 minutes—more than any other device listed.

Similarly, when May 2015 polling by On Device Research for the Interactive Advertising Bureau (IAB) asked smartphone video viewers worldwide about the frequency with which they watched short vs. long videos via such devices, 57% said they consumed content shorter than 5 minutes daily or several times per day, vs. 35% who said the same for long content.

Smartphone video viewers may only spend a few minutes with each video, but they’re willing to sit through ads to access these if it means saving a few dollars. IAB found that 78% of respondents would rather watch free mobile videos with ads, vs. 15% who would rather pay for a monthly mobile video subscription with no ads and 8% who would rather pay for each mobile video with no ads.

FreeWheel found that advertisers were following mobile video viewers’ eyeballs. Fully 17% of digital video ad views in the US in Q1 2015 were served to smartphones, vs. 8% for tablets.

Source: emarketer.com

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