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Digital Marketing Stats and Facts in 2014 - Orleans Marketing Group

Digital Marketing Stats and Facts in 2014

Digital Marketing Stats and Facts in 2014

It’s probably no surprise that internet marketing agencies across the world have a unique fascination and absorption for Digital Marketing facts and stats. Our ongoing passion for this data can be attributed to the speed in which our digital world evolves. What is considered a successful tool or platform today could practically disappear from the face of the earth or world wide web in just a matter of months.

So in order for internet marketing agencies to help businesses gain new customers and retain existing ones, we must know where these prospects are online so we can reach out to them. What’s most amazing though is just how many stats and facts are being published each year on the web. Below, we amassed and listed more than a hundred Digital Marketing Facts and Stats in 2014, but the truth is there are literally thousands of online marketing stats and facts available online to everyone.

Mobile Stats and Facts – Digital Marketing Stats and Facts

  • In 2014, mobile advertising is expected to grow 75.1% to $31.45 billion, which makes up nearly one-quarter of total digital ad spending worldwide.
  • Google and Facebook are responsible for a majority of this growth in mobile ad spend. Both companies saw their net mobile ad revenue increase by $6.92 billion in 2013, which are a strong indication that organizations allocating marketing spends to mobile-focused channels are seeing a strong ROI from their efforts. eMarketer
  • 46% of shoppers say they are less likely to shop around for other options when they’re using a company’s mobile app. comScore
  • Consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. Marketingland.com
  • The growth in mobile data traffic between 2013 and 2019 will grow at a CAGR (compound annual growth rate) of 45%. With these calculations in mind, it’s estimated there will be 10 times the amount of total mobile data traffic by 2019. Ericsson Mobility report
  • By 2018, mobile video will represent 69% of all mobile traffic, which is an increase from 53% in 2013. In 2013 users watched about two hours of video per month on their mobile phones.
  • Facebook recently reported that it has one billion monthly active users on its mobile apps, as well as 200 million monthly active users on Instagram. Verge
  • In 2014, one in four mobile phone users will redeem a coupon via a mobile device. The number of smartphone coupon users rose by 66% in 2012 and continues to rise year over year. eMarketer
  • 76% of Twitter users login via mobile devices. To date, Twitter users are sharing 500 million tweets per day. Twitter
  • 70% of mobile searches lead to action on a website within one hour of when the search was conducted. The study suggests that mobile users doing searches are more motivated to take immediate action than someone searching from a desktop or laptop computer. iAcquire

SEO and Search Stats and Facts – Digital Marketing Stats and Facts

  • Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. B2B Marketing
  • 54% of B2B buyers begin their buying process with informal research about business problems; nearly 80% of the time spent researching is done line. B2B Marketing
  • 33% of organic search clicks go to the first result. SocialTimes
  • The top 4 positions, generally those considered to be “above the fold”, receive 83% of first page organic clicks. Brent Carnduff
  • It’s also important to consider that only 48% of searches result in an organic click. The remaining 52% result in either a click on a paid ad, leaving the search engine results page without clicking on any listing, or starting a new search. Brent Carnduff
  • Long-tail searches have higher overall organic click-through rates. 56% of searches for phrases of four words or more result in a click on an organic result, compared to just 30% for single-word search queries. Brent Carnduff

Online Advertising Stats and Facts – Digital Marketing Stats and Facts

  • Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). However, just over a third of marketers view each channel as valuable for lead generation. eMarketer
  • Landing page optimization is viewed as the most important tactic for optimizing the performance of paid search advertising, while targeting by segment is most important in optimizing display ad performance. eMarketer
  • 8% of Internet users account for 85% of online display ad clicks. iMedia Connection
  • In 2013, Internet advertising expenditures surpassed newspaper ad spending for the first time. Internet ads now account for 21% of all advertising dollars, second only to television at 40%. Ad Age
  • Of the 100 largest global advertisers, 41 are headquartered in the U.S., 36 in Europe, and 23 in Asia. Consumer electronics and technology is the fastest-growing ad category among the Global 100. Ad Age

Email Marketing Stats and Facts – Digital Marketing Stats and Facts

  • In 2013, 62% of emails were opened on a mobile device (48% on smartphones and 14% on tablets). Heidi Cohen
  • Adding social sharing buttons to email messages an increase click-through rates by more than 150%. SocialTimes
  • 48% of consumers say email is their preferred form of communication with brands. iMedia Connection

Content Marketing Stats and Facts – Digital Marketing Stats and Facts

  • Though more than 90% of marketers now use content marketing, just 42% of B2B marketers and 34% of B2C marketers believe they are effective at this. e-Strategy Trends
  • Still, more than 70% of both B2B and B2C marketers plan to produce more content in 2014 than they did in 2013, and six out of ten plan to increase their content marketing budgets. e-Strategy Trends
  • 78% of CMOs believe custom content is the future of marketing. It’s not clear what the other 22% are thinking. SocialTimes
  • Customer testimonials are the most effective form of content marketing. SocialTimes
  • The top challenge for content marketers is “lack of time,’ according to 57% of B2C and 69% of B2B marketers (multiple responses permitted). e-Strategy Trends
  • When forced to choose only one “top challenge” in content marketing, 30% of marketers said “not enough time”; 11% said “producing enough content”; and another 11% said it was “producing engaging content.” @Robert_Rose on SlideShare
  • Content creation is taking an increasing share of marketing budgets. Nearly half of marketers devote at least 10% of their total budgets to content development. One in five spend 25% or more. eMarketer
  • The two most popular formats for marketing content are articles (including internal and guest blog posts), used by 76% of marketers, and video, used by 60%. eMarketer
  • 91% of B2B marketers use content marketing. But just 36% say they are effective at it. FlipCreator
  • The most effective B2B content marketers 1) have a documented strategy; 2) use more than a dozen different tactics; 3) use an average of seven different social media platforms; and 4) devote nearly 40% of their budgets to content marketing, as shown below. (FlipCreator)
  • The top three content marketing tactics used by B2B marketers are social media other than blogs (87%); articles on their own websites (83%); and e-newsletters (80%). FlipCreator
  • B2B marketers’ rate in-person events and case studies as the most effective content marketing tactics (see full list below). FlipCreator
  • 83 Exceptional Social Media and Marketing Statistics for 2014 image B2B content tactics
  • The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). The top three metrics used to measure success are website traffic (63%); sales lead quality (54%); and social media sharing (50%). FlipCreator
  • 60% of consumers feel more positive about a brand after consuming content from it. iMedia Connection

Social Networking Demographics Figures and Statistics

  • Pinterest is from Venus, Google+ is from Mars. Two-thirds of Google+ users are male. 69% of Pinterest users are female. Digital Buzz Blog
  • Women are more social than men. (Shocking, I know.) One-half (49.0%) of U.S. adult women visit social media sites at least a few times per day, versus one-third (34.0%) of men. New Media and Marketing
  • About three-quarters of all Internet users are members of at least one social network. WordPress Hosting SEO
  • Grandma and grandpa are crashing teenagers’ social media party. The fastest-growing age cohort on Twitter is 55-to-64 year-olds, up 79% since 2012. And the 45-54 age bracket is the fastest-growing group on both Facebook and Google+. Fast Company
  • But social media use is still much more common among the young. 89% of Internet users aged 18-29 are active on social networks, versus 43% of those 65 and older. WordPress Hosting SEO
  • Millennials, aka Gen Y, will account for 27% of the total U.S. population in 2014 (vs. 26% Baby Boomers), and 25% of the labor force (vs. 38% Boomers). AllTwitter
  • 56% of millennials won’t accept jobs from firms that prohibit the use of social media in the office, and more than eight in ten say that user generated content on company websites at least somewhat influences what they buy. AllTwitter
  • The collective spending power of millennials will surpass that of Baby Boomers by 2018, and millennials will comprise 75% of the global labor force by 2025. AllTwitter
  • Millennials are, in general, not loyal to employers (91% expect to stay in a job for less than three years) but are loyal to brands (95% want brands to court them actively). AllTwitter

Business Blogging Stats and Facts – Digital Marketing Stats and Facts

  • 76% of B2B companies maintain blogs. FlipCreator
  • 52% of marketers say their company blog is an important channel for content marketing. eMarketer
  • B2B companies that blog generate 67% more leads than those that don’t. SocialTimes
  • 62% of B2B marketers rate blogging as an effective content marketing tactic. However, 79% of best-in-class marketers rank blogs as the most effective tactic, while just 29% of their least effective peers concur. FlipCreator
  • 57% of U.S. online adults read blogs. And of that group, two-thirds “say a brand mention or promotion within context of the blog influences their purchasing decisions.” New Media and Marketing
  • Among U.S. adults aged 18-34, 80% s say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions. New Media and Marketing
  • Though 62% of marketers’ blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger. Fast Company

Facebook Marketing Stats and Facts – Digital Marketing Stats and Facts

  • Facebook now has nearly 1.2 billion total users. Digital Buzz Blog
  • 23% of Facebook users check their account more than five times per day. Digital Buzz Blog
  • 47% of marketers say Facebook is overrated as a marketing platform. iMedia Connection

LinkedIn Marketing Stats and Facts – Digital Marketing Stats and Facts

  • 45% of B2B marketers have gained a customer through LinkedIn. Social Media Today
  • LinkedIn is adding, on average, two members per second. However – LinkedIn has a lower percentage of active users than Pinterest, Google+ (?), Twitter or Facebook, which means “you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter…(though) passive content like blog posts or slide decks might be just right for your LinkedIn audience.” Fast Company
  • Only 20% of LinkedIn users are under the age of 30. iMedia Connection

Twitter Marketing Stats and Facts – Digital Marketing Stats and Facts

  • B2B marketers who use Twitter generate, on average, twice as many leads as those who don’t. Social Media Today
  • 71% of tweets are ignored. Only 23% generate a reply. iMedia Connection
  • Advertising on Twitter costs nearly six times as much as Facebook ads on a CPM basis; however, the CTR for Twitter ads is 8-24 times higher. Smart Insights

Pinterest Marketing and Demographic Stats and Facts – Digital Marketing Stats and Facts

  • Food is the top category on Pinterest; 57% of users discuss food-related content. Garlic Cheesy Bread is the most repinned Pinterest Pin. Digital Buzz Blog
  • Women make up approximately 80 percent of pinners. Additionally, women post 92 percent of all pins on the site. Marismith.com
  • On average, female Pinterest users are posting an average of 158 pins. The top 5 categories for pins include: Food & Drink, DIY & Crafts, Home Décor, Holidays & Events, and Hair & Beauty
  • 70% of Pinterest users have a household income of more than $30K.
  • Moms share pins on average 3 times more than the average Pinterest user.
  • Number of Pinterest business accounts: Approximately 500,000
  • The brand with the most Pinterest followers: Nordstrom (4.4 million followers) pinterest.com/nordstrom/
  • 52% of daily users consult with Pinterest prior to making a purchase in a store. Mobilemarketer.com
  • 83% of active Pinterest users would rather follow a brand than a celebrity. Mobilemarketer.com
  • 47% of US online shoppers bought something as a result of a Pinterest recommendation. Marketingpilgrim.com
  • On average every pin generates 2 website visits and average 6 page views. Techcrunch.com
  • The most repinned domain on Pinterest is Etsy.com. Searchenginewatch.com
  • 31% of US Pinterest users do not mind promoted pins, while 27% of users do not like them. eMarketer.com
  • 7% of all Pinterest pin click-throughs lead to a store or shopping site. Adweek.com
  • 11% of all Millenials,, aka Gen Y, pinned a brand on Pinterest. Umassd.edu
  • 72% of all US Charities and Non-Profits use Pinterest. Mediabistro.com

Google+ Marketing Stats and Facts – Digital Marketing Stats and Facts

  • Google+ has more than one billion total users, though only about a third (359 million) are active. eConsultancy
  • Users spend an average of three minutes per month on Google+. iMedia Connection
  • 70% of brands have a presence on Google+. WordPress Hosting SEO

Marketing Management Stats and Facts – Digital Marketing Stats and Facts

  • Just 35% of B2B marketing executives say they can calculate the ROI of their marketing spend most or all of the time. 42% say they can calculate ROI only some of the time, rarely or not at all. B2B Marketing
  • While two out of three U.S. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” MarketingCharts
  • That’s likely because only 45% of CMOs are confident “that they know which metrics or business outcomes their key stakeholders care about.” MarketingCharts
  • “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” MarketingCharts

B2B Marketing Stats and Facts – Digital Marketing Stats and Facts

  • Consumerization of B2B marketing? 57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” MarketingCharts
  • Online sales – eCommerce – currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. MarketingCharts
  • 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. Social Media Today
  • B2B buyers today are 70%-90% of the way through their “buying journey” before they reach out to a vendor. (B2B Marketing)

Social Media Marketing Stats and Facts – Digital Marketing Stats and Facts

  • Social media marketing budgets are projected to double in the next five years. (SocialTimes)
  • The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. (FlipCreator)
  • This one may surprise you: Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 billion visits per month compared to Facebook’s 809 million. (iMedia Connection)
  • 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. (Social Media Today)
  • Some brands perceived as social aren’t—at all. As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. Ditto for Trader Joe’s. (iMedia Connection)
  • People spend, on average, 4X more time on Tumblr and Pinterest than they do on Twitter. (iMedia Connection)

Visual Content (Image and Video) Marketing Stats and Facts – Digital Marketing Stats and Facts

  • Nearly two-thirds of people are visual learners, and visual data is processed much faster by the brain than is text. (SocialTimes)
  • Adding videos to landing pages can increase conversions by nearly 90%. (SocialTimes)
  • YouTube reaches more U.S. adults aged 18-34 than any cable network. (Fast Company)
  • More than three-quarters (77%) of brand posts shared on Facebook are photos. (iMedia Connection)
  • 73% of reporters say that press releases should contain images. (SocialTimes)
  • There are five million new businesses started each year. One out of 500 get funded and achieve a successful exit. (@Robert_Rose on SlideShare)

Marketing Career-Related Stats and Facts – Digital Marketing Stats and Facts

  • 79% of B2B marketing executives report noticeable skills gaps in the teams they manage. The top areas for skills gaps are in data analysis, customer insight, and digital marketing techniques. (B2B Marketing)
  • Social media experts are in demand. Job postings on LinkedIn for social media positions have grown 1,300% since 2010. (The Strategy Web)

To learn more about OMG Marketing and the services we provide please contact us at (866) 906-4056.

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