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Coming Soon… Google Home Service Ads
Did you know that Google has an advertising platform specifically designed to assist home service providers improve their online marketing efforts and to help them find customers when they need them most. Last year Google rolled out this new platform and is currently promoting it as advertising that puts trustworthy local handymen, house cleaners, locksmiths, plumbers, and other home service professionals in front of consumers who are looking to find and book quickly.
According to Google, a home service ad is a “badge of trust”. They will only allow qualified providers to offer this service. Consumers will be able to see reviews which should help companies build their online reputation through local advertising.
At the present time, Google Home Service Ads are in beta and are only available for plumbers, handymen, cleaners, and locksmiths in the San Francisco Bay Area at this time. However, sometime in near future I expect these ads to be available to home service providers in Central Florida as well.
The way it works is that when someone searches for a home services contractor, Google’s home services ads promote pre-qualified home service professionals and enable users to submit requests to the provider’s straight from the search ads. This layout is similar to Angie’s List and Yelp.
Become Your Community’s Qualified Pro
Tell Google what your company does, then if Google believes that you are qualified, they will help you find new customers. They will also help you build your business profile.
It’s like having a Personal Assistant
When using the AdWords Express mobile app, businesses can keep their leads organized while on the move. The app allows businesses to see new service requests, track correspondence with customers, and get reminders of your next appointment.
Google will also provide training on how to use the app.
Stay tuned as we will make an announcement when Google Home Service Ads are available to your business! If you have questions about Google Home Service Ads or if you’re in the looking to improve your online visibility please contact us at 866-906-4056.