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Bing is Predicting NFL Football Games
According to the search engine Bing, on Sunday the Atlanta Falcons have a 74.2% chance of beating the New Orleans Saints. As it did with the World Cup, Bing Predicts, a service that uses search,
social, and other data to forecast the outcomes of upcoming events, like sports, reality shows, and elections, is picking NFL games this season. Just type “NFL Predictions” in the search bar and their predictions will pop up.
For the 2014 World Cup, Bing was 100% accurate in the final elimination rounds of the World Cup. It picked the winners in all 15 matches.
Bing is also enabling this predictive behavior in Cortana, which is the intelligent personal assistant and knowledge navigator for the Windows Phone 8.1.
According to a Bing blog post, users can simply ask Cortana, “Who will win: Team A or Team B?” and she will provide Bing’s answer.
“For Pro Football, we model the respective strengths of the teams by examining outcomes from previous seasons including wins, losses, and the very rare tie outcome (two games since 2009), factoring in margin of victories, location of contest, playing surface and roof cover (or lack thereof), weather and temperature conditions, scoring by quarters, and multiple offensive and defensive statistics,” said Walter Sun of the Bing Predicts team.
“In addition to this prior model, we identify fans on Web and social sites and track their sentiment to understand the aggregate wisdom of this expressive crowd. This introduces data which statistics alone cannot capture, providing real-time adjustments which surprisingly can capture injury news and other substantive factors in win probabilities.”
Consumers who don’t have Windows phones can still use Bing to find predictions, simply by searching for “NFL predictions.”