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November 2011 - Orleans Marketing Group

An Insight into Facebook Insights

Last week, Facebook unveiled their new and updated Facebook Pages Insight, which now has a cleaner interface and more detailed metrics. In addition to the Insights page there are four additional sub-pages which consist of Likes, Reach, Talking About This, and Check-Ins. Insights There are four important metrics in Facebook Insights. They are Total Likes,

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Holiday Shopping Tips from the Internet Complaint Center

Holiday Shopping Tips In advance of the holiday season, the FBI reminds shoppers to beware of cyber criminals and their aggressive and creative ways to steal money and personal information. Scammers use many techniques to fool potential victims including fraudulent auction sales, reshipping merchandise purchased with a stolen credit card, sale of fraudulent or stolen

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The Popularity and Challenges of B2B Content Marketing

Most internet marketers would agree with phrase that Bill Gates coined back in 1996, “content is king”. Well recently, HiveFire, an internet marketing software solutions company based in Cambridge, MA, polled B2B marketers to better understand the challenges, strategies, and opportunities marketers face as they continue to employ content marketing into their marketing programs. They

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A Few Best Practices for Today’s Search Engine Optimization

No doubt you’ve noticed that Google’s search results page is continuously changing. In the past, it consisted of traditional organic and sponsored site matches for relevant keyword search. Today, it is comprised of videos, images, local maps, reviews, as well as social links. If you are competing for search engine rankings, below are a few

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Facebook Accounts for 72% of All Social Network Advertising!

According to eMarketer, Facebook will generate nearly $5.8 billion in advertising revenues in 2012, which equates to 72% of the entire social network advertising spend estimated at $8 billion. In the U.S. alone revenues are projected to escalate to $3.9 billion (+ 42%) in 2012 and $4.8 billion (+ 23.%) in 2013. By year’s end,

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