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Responsive Websites - Orleans Marketing Group

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Websites Designed for All Devices

Smart phones, Tablets, PCs, Macs … whatever device your visitors use, they will see a consistent and gorgeous website. Your company’s brand will always be accessible since your website adapts anywhere and everywhere on the web.

Mobile Now Dominates Search

It should go without saying that more and more people are using the mobile devices to access the internet. Well, for the past few years search engines, in particular Google, have been making minor adjustments to their algorithms to help improve the mobile search experience so that it adequately matches the needs of mobile users.

In fact, in April 2015 Google made two significant changes to its ranking algorithm for their mobile search results which is now helping mobile visitors find more mobile friendly content.

Many industry experts also believe Google is considering mobile friendliness as a ranking factor for their desktop rankings results as well.

DYK-graphic

That’s right and this trend continues to grow. Consumers are using their mobile devices daily to conduct searches, which can be a huge opportunity for businesses looking to expand their customer base.

Old Mobile Versions

It was just a few short years ago the solution was building a website that was considered “mobile friendly”. Back then, this meant that when a visitor accessed your site from their mobile device, the site would shrink in size in its same format to fit a visitors’ mobile screen. However, visitors had a very difficult time navigating and reading the text because the site (in particular text) was so small on cell phone screens.

A few years later, web developers began creating mobile versions of websites. So, when a visitor visits accessed their website, the URL would redirect (or switch) to another site which was built as a mobile version of the original site. Overall, this was a pretty good fix and users were relatively pleased with their experience. However, this fix wasn’t cheap or easy for the business owners and marketers. Since the mobile version was a completely separate website, it had to be updated and maintained in addition to the original desktop website. Another problem was that although the user experience was very good for desktop and mobile, users had issues viewing it on mid-size screens such as tablets.

The Solution: Responsive Web Design

Today, the simplest and most effective strategy for building a professional website that is optimized for all viewing devices is through the use of responsive web design. Responsive websites are able to provide visitors with the absolute best user experience while at the same time minimizing the amount of resources required by small business owners and marketers alike.

Responsive Website Design: Automatically adjusts its size in response to the device being used to visit the website. A visitor who accesses a responsive website from a desktop PC, tablet or smartphone will be shown the same content but optimized for viewing according to the resolution of the device.

STATISTICS THAT SUPPORT RESPONSIVE DESIGN

  • 60% of Internet Access Is Mostly Mobile
  • 90% of adults in the U.S. have a cell phone
  • Of that 90% of cell phone owners, 58% have a smartphone
  • 32% of adults in the U.S. own an e-reader
  • 42% of adults in the U.S. own a tablet computer
  • 34% of smartphone users go online mostly using their phones, and not on a desktop, laptop, or other device.
  • People using a desktop computer to search online will increase from 1.4 billion to 1.6 billion users in 2015.
  • People searching online using a smartphone will increase from 800 million to 1.9 billion users in 2015.
  • 46% of people using mobile devices report having problems viewing a static site. A static site is a traditional, non-responsive website.
  • 44% of people surveyed claim that navigation was difficult on smaller devices.

5 Reasons why having a Responsive Website is a huge competitive advantage

Infographic: 5 Reasons Why Having a Responsive Website is a HUGE Competitive Advantage

  1. Google Will Reward You!
    Google recommends it and stated the following back in 2012, “Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.”

    In April, Google changed its algorithms to penalize sites that are not mobile-friendly, thus rewarding sites that are mobile-friendly. Google stated, “Users should get the most relevant and timely results regardless if that information lives on mobile-friendly web pages or apps. Google’s algorithms are now adapting to these usage patterns.”

  2. Reduces Your Bounce Rate
    The bounce rate is the percentage of visitors who enter a website and then leave or bounce rather than continuing on to view other pages within the same site. Since responsive websites adapt to the device that is viewing the website, it provides visitors with a far greater user experience. Improving the user’s experience will undoubtedly lower your site’s bounce rate.
  3. Eliminates Duplicate Content

    Prior to Responsive Design marketers were creating a mobile version site in addition to the desktop site. So when a user visited your website via a mobile device, the website would redirect to the mobile version of the website, thus providing the user with an improved viewing experience. However, it also created a few problems. First, it required marketers to maintain two separate sites with duplicate content. Second, since Google does not like sites with duplicate content, it places you at serious risk for being punished or penalized by Google’s algorithms. A responsive designed website has only one URL, thus eliminating the need for ever having duplicate site content.

  4. Increases Site Speed

    Another factor for determining search results page rankings is the speed in which a website loads, so it’s important to minimize or reduce the amount of time it takes for your website to load. Since redirection is required when having a separate mobile website, it increases the load-time of the website. A responsive website design does not redirect, instead it adjusts to the screen size or resolution of the device, therefore in theory reducing load times.

  5. Improved (ROI) Return on Investment
    Common sense tells us that sales will increase when users are comfortable on your website. Nearly half of all smartphone and tablet users complain that websites are not optimized for mobile devices. Furthermore, 7 out of 10 tablet users use their tablets to purchase goods or services over the Internet. Having a responsive website reduces the amount of time users spend shrinking and expanding site content via their phones and tablets and provides them with more time learning and shopping about your products and services. The bottom line is that responsive website design provides an overall better user experience thus improving your website’s ROI.

If your company has a website that is not responsive please call OMG today!