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Do I Need a Mobile Friendly Website? - Orleans Marketing Group

Do I Need a Mobile Friendly Website?

Over the past few years we have been tirelessly preaching to marketers and business owners alike, the significance of having not just a website, but one that is considered “mobile-friendly” by Google.

See the article I wrote last month which helps explain why Google Ranks Responsive Web Design Higher.

There are several reasons why every business should have a mobile-friendly (responsive) website. But, I’d like to simplify this by saying there are really two primary reasons every company should have a “mobile-friendly” website.

First : Did you know that more people in the US are accessing the internet from mobile phones than via desktop computers? So, the real question is why would you want a website that doesn’t work or that doesn’t look the way it is supposed to for a majority of your website visitors? Honestly, the only thing worse than not having a website is having one that frustrates visitors.

Second: Did you know that in less than a week, if your website is not considered mobile-friendly, it will get punished in Google’s algorithm rankings. Since Google is by far the largest search engine in the world, being absent from their search rankings could potentially be disastrous to your business.

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.” – Google Webmaster Central Blog

The bottom lines is that on April 21st, Google will expand the use of mobile friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a HUGE impact in our search results. With that said, users will find it much easier to get relevant, high quality search results that are optimized specifically for their devices.

And  for those companies without a mobile friendly website,  if that wasn’t enough to scare you, here’s more. Although Google doesn’t exactly say that this change will have an effect on desktop rankings, many industry experts (along with myself) believe Google is seriously considering mobile friendliness as a ranking factor for their desktop rankings results in the very near future.

To find out if your website  is considered mobile friendly by Google click on the banner  below to take the Mobile Friendly Test.

Google Mobile Friendly Test Banner

This test will analyze your website and let you know if your website design is considered by Google as mobile-friendly. If you passed the test, Congratulations! If not, we’re here to help. Please contact us at (866) 906-4056.

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