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Search Engine Optimization Archives - Orleans Marketing Group

Do I Need a Mobile Friendly Website?

Over the past few years we have been tirelessly preaching to marketers and business owners alike, the significance of having not just a website, but one that is considered “mobile-friendly” by Google. See the article I wrote last month which helps explain why Google Ranks Responsive Web Design Higher. There are several reasons why every

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Google Penguin 3.0 Algorithm Has Finally Arrived!

Late Friday night, a small percentage of websites were experiencing an unusual and radical change in its Google’s search results. Immediately, it was speculated that this event was directly attributed to the highly anticipated large scale release of the Google Penguin algorithm update. After anxiously waiting for more than a year, it is now official

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Google Penguin 3.0 is on its way for 2014

We are just three weeks away from going an entire year since the fifth (and last) update to Google’s Penguin algorithm, code-named Penguin 2.1. For Search Engine Marketers who were negatively affected by the penalizing algorithm, let’s just say it has been a bit more than painful. Again, if you’ve been affected, I’m sure by

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Bing is Predicting NFL Football Games

According to the search engine Bing, on Sunday the Atlanta Falcons have a 74.2% chance of beating the New Orleans Saints. As it did with the World Cup, Bing Predicts, a service that uses search, comprar viagra social, and other data to forecast the outcomes of upcoming events, like sports, reality shows, and elections, is

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SEO Basics – Don’t Get Distracted

In today’s rapidly changing digital world it’s so easy for marketers to get distracted. It seems like new innovative channels are popping up daily. These new and exciting channels can be incredible tools, but unfortunately they also can be real distractions responsible for deflecting marketers away from the fundamental, time tested (SEO) Search Engine Optimization

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Google EMD Algorithm Update

New Google Algorithm Targets (EMDs) Exact Match Domains Matt Cutts, the distinguished engineer and head of the spam fighting team at Google, announced Friday on Twitter that his team has rolled out more algorithm changes which are intended to reduce low quality “exact match domains” (EMD) from displaying so prominently in search results. His tweet

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3 Tips to Improve SEO with Images

We’ve all heard the adage, “A picture tells a thousand words”. Well, obviously the internet was not around when that phrase was coined, but the adage does apply to the web as well. Images on websites take up some of the most valuable real-estate online, therefore it is impossible to ignore its value. Website images

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Search Engine Optimization (SEO) Facts in 2012

Over the past few years while consulting with the business community on internet marketing strategies, I’ve come to realize that there are numerous misconception and fallacies that have been running rampant as it relates to the topic, Search Engine Optimization (SEO). One of the more popular illusions is that there are a select group of

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Help Improve My Website’s Bounce Rate

One of the easiest ways to determine how well your audience is engaging with your website is to review your bounce rate. After all, the bounce rate is calculated by the percentage of visitors that land on a page only to exit without visiting any other pages on your site. So, I guess it goes

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A Few Best Practices for Today’s Search Engine Optimization

No doubt you’ve noticed that Google’s search results page is continuously changing. In the past, it consisted of traditional organic and sponsored site matches for relevant keyword search. Today, it is comprised of videos, images, local maps, reviews, as well as social links. If you are competing for search engine rankings, below are a few

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