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#myNYPD Twitter Hashtag – Photo Request Backfires – Guess Why?
Social media is an unbelievably powerful marketing tool, but yesterday’s NYPD’s Twitter campaign is a great example of how social media can quickly backfire if you have critics and create a campaign that lacks control. The NYPD social media marketing team had all the right intentions to create some positive PR by asking its Twitter
SEO Basics – Don’t Get Distracted
In today’s rapidly changing digital world it’s so easy for marketers to get distracted. It seems like new innovative channels are popping up daily. These new and exciting channels can be incredible tools, but unfortunately they also can be real distractions responsible for deflecting marketers away from the fundamental, time tested (SEO) Search Engine Optimization